Luxe Buyers’ Club didn’t start with a business plan.

It started with a Birkin.

Not just any Birkin — the kind that never sees the boutique shelves, whispered about in collector circles, rumoured in the resale world, and always just out of reach.

Joanna spent years inside the luxury ecosystem — from Hermès and Chanel to Ralph Lauren and Aston Martin — seeing firsthand how opaque this industry can feel. she watched clients try to play the game, spend thousands hoping to “unlock” a quota bag, and still walk out empty-handed.

What began as favours for friends — sourcing bags she knew how to access through relationships she’d spent a decade building — quickly evolved into a full-time mission: helping people buy smarter, skip the waiting games, and invest in pieces with confidence.

Luxe Buyers’ Club was born out of the intention to bring transparency to hard asset acquisition. Soon after, Sourced by LBC — our bespoke sourcing arm was born, through which my team and I help our clients acquire Hermès, fine jewellery, Haute horlogerie and rare archive pieces alike.

Today, our reach is global — with sourcing support in Paris, London, Hong Kong & Beyond. We move differently because we understand how luxury works behind the scenes.

Recognised as the handbag matchmaker by her clients — what Joanna really does is simplify access — to rarities, real intel you won’t read about in the media and, above all, to precision sourcing.