Meet the Handbag Matchmaker.

Luxe Buyers’ Club didn’t start with a business plan. It started with a Birkin.

Not just any Birkin — the kind that never sees the boutique shelves, whispered about in collector circles, rumoured in the resale world, and always just out of reach.

I had spent years inside the luxury ecosystem — from Hermès and Chanel RTW to Ralph Lauren and Aston Martin — seeing firsthand how opaque this industry can feel. I watched clients try to play the game, spend thousands hoping to “unlock” a quota bag, and still walk out empty-handed.

What began as favours for friends — sourcing bags I knew how to access through relationships I’d spent a decade building — quickly evolved into a full-time mission: helping people buy smarter, skip the waiting games, and invest in pieces with confidence.

Luxe Buyers’ Club was born out of the intention to lift the veil on how luxury pieces are acquired. Soon after, Sourced by LBC — our bespoke sourcing arm was born, through which my team and I help our clients acquire Hermès, fine jewellery, and rare archive pieces alike.

Today, our reach is global — with sourcing support in Paris, London, Hong Kong, Dubai, and Miami. We move differently because we understand how luxury works behind the scenes. We’ve delivered over €5mm worth of Hermès alone in 2024, with a 100% authenticity guarantee and a collector-first mindset. No fluff. No guesswork.

I’ve always said I’m a handbag matchmaker. But what we really do is simplifying access — to rare pieces, to real information, and to a system that was never designed to be fair.

And I still get that same feeling now as I did then — placing the perfect piece in the hands of someone who thought it was out of reach. It never gets old.

— Joanna Uzunova

Founder, Luxe Buyers’ Club | Sourced by LBC